Why do we use water in cosmetics? You may not have noticed this before, but if you go through all of the personal care products in your bathroom right now - your moisturizer, your toothpaste, your shampoo, your shaving cream, your soap - you’ll notice they all have something in common. No matter the texture, viscosity, color, or use, every single one of these products have a common ingredient: water! Not to mention it’s usually the ingredient with the highest concentration, sometimes over 70-80% (that’s why it’s listed first)! So what exactly is the role of water in cosmetics? Why do we use water in cosmetics? Before we get into that, it’s important to point out that cosmetic brands don’t...

Skincare is the foundation of our beauty routines. We spend a lot of time, and money caring for our skin, doing everything we can to keeping youthful, glowing and clear of blemishes. There are so many skin care products on the market that making a choice can often be overwhelming. Everyone’s skin is different and has different needs. Defining what type of skin we have is essential for proper care as it allows us to choose the most appropriate products for our unique needs and narrow those choices down. Get the best skin you've ever had by getting to know it! Skin is typically described in two ways: by its type, and by its condition. Skin type may change over...

Not all sunscreens are made equal. Each one uses a different combination of raw ingredients to provide different levels and types of protection. Find out what works, what doesn't and what to look for on ingredient labels to get the most out of your sunscreen.

The slogan reduce, reuse, recycle, can be applied to beauty too! From purchasing products with eco-friendly packaging to reducing water consumption, small changes to your daily routine can make a big impact on your environmental footprint

People use different kinds of products to achieve different results. When choosing a moisturizer there are some ingredients that you can always look for.