Why do we use water in cosmetics? You may not have noticed this before, but if you go through all of the personal care products in your bathroom right now - your moisturizer, your toothpaste, your shampoo, your shaving cream, your soap - you’ll notice they all have something in common. No matter the texture, viscosity, color, or use, every single one of these products have a common ingredient: water! Not to mention it’s usually the ingredient with the highest concentration, sometimes over 70-80% (that’s why it’s listed first)! So what exactly is the role of water in cosmetics? Why do we use water in cosmetics? Before we get into that, it’s important to point out that cosmetic brands don’t...

It’s safe to say that cleanliness is very important to us. So important, that in 2016, Americans alone spent over 4.2 billion dollars on shower gels, body washes, and bar soap. This kind of popularity makes marketing companies go wild, making the stroll down the skin and beauty aisle of the drugstore store seem a little overwhelming. Pretty packaging filled with bar soaps, body washes, and shower gels all compete for your attention and your hard earned dollar.  Many people have strong opinions on the bar vs. liquid debate. The stuff in a bottle can seem safer than the bar, due to the idea of fewer germs and the added convenience. But the subject of soap isn’t just a clean...

Not all sunscreens are made equal. Each one uses a different combination of raw ingredients to provide different levels and types of protection. Find out what works, what doesn't and what to look for on ingredient labels to get the most out of your sunscreen.

People use different kinds of products to achieve different results. When choosing a moisturizer there are some ingredients that you can always look for.

  Antioxidant became a buzzword in the early 1990’s when scientists began to suspect that free-radical damage was involved in the early stages of cancer and other chronic medical conditions. They noticed that people who consumed diets high in antioxidant-rich fruits and vegetables seemed to have fewer instances of coronary heart disease, cancer, and other serious illnesses. Clinical trials were enacted to test these theories, and antioxidant supplements such as Vitamin E and beta-carotene were tested for their roles against these medical conditions. Before substantial research was able to be completed, antioxidants and their benefits were glorified, with food, supplement, and skin care industries taking a major role in promoting their benefits. This group of compounds has been touted as...