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Water: The Most Common Cosmetic Ingredient

Why do we use water in cosmetics? You may not have noticed this before, but if you go through all of the personal care products in your bathroom right now - your moisturizer, your toothpaste, your shampoo, your shaving cream, your soap - you’ll notice they all have something in common. No matter the texture, viscosity, color, or use, every single one of these products have a common ingredient: water! Not to mention it’s usually the ingredient with the highest concentration, sometimes over 70-80% (that’s why it’s listed first)! So what exactly is the role of water in cosmetics? Why do we use water in cosmetics? Before we get into that, it’s important to point out that cosmetic brands don’t...

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What is Soap and Are You Using the Real Thing?

It’s safe to say that cleanliness is very important to us. So important, that in 2016, Americans alone spent over 4.2 billion dollars on shower gels, body washes, and bar soap. This kind of popularity makes marketing companies go wild, making the stroll down the skin and beauty aisle of the drugstore store seem a little overwhelming. Pretty packaging filled with bar soaps, body washes, and shower gels all compete for your attention and your hard earned dollar.  Many people have strong opinions on the bar vs. liquid debate. The stuff in a bottle can seem safer than the bar, due to the idea of fewer germs and the added convenience. But the subject of soap isn’t just a clean...

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