Why do we use water in cosmetics? You may not have noticed this before, but if you go through all of the personal care products in your bathroom right now - your moisturizer, your toothpaste, your shampoo, your shaving cream, your soap - you’ll notice they all have something in common. No matter the texture, viscosity, color, or use, every single one of these products have a common ingredient: water! Not to mention it’s usually the ingredient with the highest concentration, sometimes over 70-80% (that’s why it’s listed first)! So what exactly is the role of water in cosmetics? Why do we use water in cosmetics? Before we get into that, it’s important to point out that cosmetic brands don’t...